How to Spend $1200/sf on Your New Home, Without Even Trying

During two decades working in the high-end residential market designing homes for the very wealthy, it was interesting to study how the money gets spent; what is it that pushes costs as high as $1200/sf? Granted, the results can be stunning, particularly if you’re into pigmented plaster walls, leather tile floors, gold leaf ceilings and cast glass soaking tubs.
The 80:20 Rule Revisited
When we started Stillwater Dwellings, our objective was design for the upper-middle market with the goal of producing homes built to 80% of the highest quality level at just 20% of the cost. We did this by removing unnecessary details and add-ons that inflate prices but create no real long-term value. This 80:20 rule is the Pareto Principle, which is widely used to describe the distribution of cause and effect.
Actually there are areas of design that usually aren’t subject to the Pareto Principle. The rules of good proportion, scale, space and diagram all remain, within bounds, unaffected by the materials that define them.

Why Stillwater?

I often get asked how we came up with the name “Stillwater”.
First, we new we wanted a name that dissociated itself with architectural service since for our clients, most of the design has already been completed. People come to us for a home, not a long, drawn out process, so naming the company after ourselves, as is the typical architectural convention, was a non-starter.
On the surface, we build affordable prefab housing; just beneath lies a wealth of detailed knowledge and a full-spectrum, sophisticated housing system that might not be apparent at first.
Channeling this thought in a brainstorming session with Bart and Brad, I mentioned a favorite proverb of mine, “The still water runs deep”. Bart, an avid trout fisherman, agreed that he’d always loved the term “still water” because it’s the best place to cast a fly and it sounds sweet.
That was it, done.
Photo credit:
Joshua Conley